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A Few Questions for You Questioners and Obligers, About Treats.

I'm deep into Before and After, my book about habit-formation. One of the sixteen strategies that I've identified is the Strategy of Treats (which will probably be the favorite strategy of many people). By "treat," I mean something that you give yourself as a...well, treat. I've been thinking a lot about treats, and of course, I continued to be obsessed by the four Rubin Tendencies. In a nutshell: The Rubin Tendencies describe how people tend to respond to expectations: outer expectations... Read More

Questioners Question All Expectations

At work, at home, and in life, we all confront both outer and inner expectations. Understanding how you respond to expectations is the foundation of my Four Tendencies framework. Questioners question all expectations. They meet only inner expectations -- and that includes outer expectations that they've turned into inner expectations.... Read More

Want to Change an Important Habit? Tips for Upholders, Questioners, Obligers & Rebels.

Do you want to make a significant change in your life? Or help someone else to make an important change? Often, this means changing a habit (get more sleep, quit sugar, exercise regularly, spend more time in nature, put down devices). Habits are like the invisible architecture of daily life -- research suggests that about 40% of our existence is shaped by our habits... Read More

The Four Tendencies Course

There’s no magic, one-size-fits-all answer for building a happier, healthier, more productive life.

I developed an in-depth video course about my Four Tendencies framework to help you harness self-knowledge so you can take steps to create the life you want — in the way that’s right for you.

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Intrigued by the Four Tendencies? Want to learn more?

The Four Tendencies

There’s no magic, one-size-fits-all answer for building a happier, healthier, more productive life. The New York Times bestseller, The Four Tendencies, has helped thousands of people harness their knowledge of their Tendency to reduce conflict in relationships, change their habits, and become happier as they understand themselves and others better.

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The Four Tendencies Course

Understanding the way you respond to expectations can be the key that unlocks your ability to create healthy habits and harmonious relationships. I developed an in-depth video course about my Four Tendencies framework to help you harness self-knowledge so you can take steps to create the life you want — in the way that’s right for you.

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Happier with Gretchen Rubin Podcast

Gretchen Rubin is happier, and she wants you to be happier too. The #1 bestselling author of The Happiness Project. and Better Than Before, gets more personal than ever as she brings her practical, manageable advice about happiness and good habits to this lively, thought-provoking podcast. Gretchen’s cohost and guinea pig is her younger sister, Elizabeth Craft, a TV writer and producer living in Los Angeles, who (lovingly) refers to Gretchen as her happiness bully.

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The Better App

The Better app will help you make your life happier, healthier, more productive, and more creative: learn about yourself and others, harness the power of the Four Tendencies, master your habits, begin your own happiness project. Get access to exclusive conversations, helpful resources, and private Accountability Groups.

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