Take The Next Step To Understand Yourself

I developed this in-depth video course about my Four Tendencies framework to help you understand yourself and others. Because you just took the quiz, I'm offering $25 discount for a limited time.

There’s no magic, one-size-fits-all answer for building a happier, healthier, more productive life.

Get The Special Offer Now

Here’s what the course looks like

What people are saying about the Four Tendencies

Bekah Taylor

"The Four Tendencies framework has given me a great understanding of myself and allowed me to have a lot of grace in realizing that I need accountability. I kept telling myself that I should be able to do it on my own because my husband could do it. Thank you! Thank you for the research that has allowed me to recognize something in myself that I needed to see. I feel like I will have the ability to be better and do more because of your words!"

Bekah Taylor
Bekah Taylor

Hear powerful real life examples

melissa hartwig
UPHOLDER

Melissa Hartwig

New York Times best-selling author, Whole30 CEO
Kim Scott
Rebel

Kim Scott

Author, Co-founder and CEO of Radical Candor, Inc.
Tiffany Dufu
Obliger

Tiffany Dufu

Author, Chief Leadership Officer, Levo
Dan Harris
Questioner

Dan Harris

ABC News anchor, Author and Podcaster, 10% Happier

Get Started Today

When you enroll in the course, you'll immediately get access to 3 introductory videos so you can get started right away.

When you’ve completed this course you'll have specific strategies you can implement based on your Tendency, not just what works for me, or someone else you know.

JOIN NOW FOR

$99 $75
What you get:
Five weeks of instruction
Twelve video lessons
Reflection questions and exercises
Exclusive live "Ask Gretchen Anything" calls
A community where you can connect with other people who are learning this material and want to understand themselves
Ten bonus video interviews

Learn More about the Upholder:

My Fellow Upholders: Do You Experience “Tightening”?

For my book Before and After, about habit-formation, I’ve been developing my framework of the four Rubin Tendencies. I’m obsessed with understanding these tendencies. In a nutshell: the Rubin Tendencies describe how people tend to respond to expectations: outer expectations (a work deadline, a “request” from a sweetheart) and inner expectations (write a novel in your... Read More

A Close Look at the Upholder Personality; Are You Like Gretchen and Hermione?

Strengths and Weaknesses of Upholders: Think Hermione Granger! Ah, Elizabeth knows me, and consequently the strengths and weaknesses of Upholders, very well. Striking Pattern of Upholders: My fellow Upholders, do you also experience "tightening," where our expectations for ourselves get... Read More

Want to Change an Important Habit? Tips for Upholders, Questioners, Obligers & Rebels.

Do you want to make a significant change in your life? Or help someone else to make an important change? Often, this means changing a habit (get more sleep, quit sugar, exercise regularly, spend more time in nature, put down devices). Habits are like the invisible architecture of daily life -- research suggests that about 40% of our existence is shaped by our habits... Read More

Intrigued by the Four Tendencies? Want to learn more?

The Four Tendencies

There’s no magic, one-size-fits-all answer for building a happier, healthier, more productive life. The New York Times bestseller, The Four Tendencies, has helped thousands of people harness their knowledge of their Tendency to reduce conflict in relationships, change their habits, and become happier as they understand themselves and others better.

Buy the book

The Four Tendencies Course

Understanding the way you respond to expectations can be the key that unlocks your ability to create healthy habits and harmonious relationships. I developed an in-depth video course about my Four Tendencies framework to help you harness self-knowledge so you can take steps to create the life you want — in the way that’s right for you.

Register Now

Happier with Gretchen Rubin Podcast

Gretchen Rubin is happier, and she wants you to be happier too. The #1 bestselling author of The Happiness Project. and Better Than Before, gets more personal than ever as she brings her practical, manageable advice about happiness and good habits to this lively, thought-provoking podcast. Gretchen’s cohost and guinea pig is her younger sister, Elizabeth Craft, a TV writer and producer living in Los Angeles, who (lovingly) refers to Gretchen as her happiness bully.

Learn More

The Better App

The Better app will help you make your life happier, healthier, more productive, and more creative: learn about yourself and others, harness the power of the Four Tendencies, master your habits, begin your own happiness project. Get access to exclusive conversations, helpful resources, and private Accountability Groups.

Join the community